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Research papers

It's all very well in theory...

This paper examines some of the practical problems facing the survey researcher in the motoring field. It uses the example of three specific projects to illustrate ways in which such problems have been tackled by an adaptive, innovatory or flexible...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Gerry E. Levens
September 1, 1974
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Citation

Levens, G. E. (1974a, September 01). It's all very well in theory.... ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-s-all-very-well-in-theory-


Research reports

The Denovo tyre and the female role in decision-making about cars

In promoting the Denovo tyre, consideration is being givento highlight the importance of the female motorists'point-of-view. The research was required to obtain somepreliminary understanding of the influence of the womanmotorist on the purchase of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). The Denovo tyre and the female role in decision-making about cars. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-denovo-tyre-and-the-female-role-in-decision-making-about-cars


Research reports

Tyre purchasing survey

The research was required for presentation to AssociatedTyre Specialists Ltd., the country's largest tyre specialistretailer and a client of Clough, Howard & Richards Ltd.,which would identify those factors which most influence malecar owners in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Tyre purchasing survey . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tyre-purchasing-survey-


Research reports

Research report on automotive repaint system for Donald Mcpherson Ltd.

The research was required in order to investigate the response tothe product by certain target groups and to isolate specificstrengths and weaknesses within the total concept in order toidentify ways in which the system should be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Research report on automotive repaint system for Donald Mcpherson Ltd. . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-report-on-automotive-repaint-system-for-donald-mcpherson-ltd-


Research papers

Technological level and market evaluation

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ilona Majlat
September 1, 1973
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Citation

Majlat, I. (1973a, September 01). Technological level and market evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technological-level-and-market-evaluation


Research papers

Technological level and market evaluation (German)

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ilona Majlat
September 1, 1973
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Citation

Majlat, I. (1973a, September 01). Technological level and market evaluation (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technological-level-and-market-evaluation-german-


Research papers

The motorist and his car

The importance of understanding the motorist's mentality, and how his mentality is changing, should be obvious in the areas indicated below. The degree to which a motorist willingly and enthusiastically accepts a car as an exciting and enjoyable part...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mark R. C. Lovell
June 15, 1973
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Citation

Lovell, M. R. (1973a, June 15). The motorist and his car. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-motorist-and-his-car


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
×

Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-